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Thibaut de Lataillade

Thibaut de Lataillade

Thibaut is a strategic executive with over 25 years of experience in global technology, having successfully scaled operations across more than 30 countries. He combines strong operational leadership with a data-driven approach to deliver measurable performance.

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From Link Building to AI Workflows: Expert Insights with Steven Coufal
Expert Insights SEO

From Link Building to AI Workflows: Expert Insights with Steven Coufal

Steven Coufal has spent over 15 years scaling organic growth from compliance content to international SEO empires to AI-powered workflows. He breaks down how Claude and SEMrush are replacing day-long research sprints, why chasing Google updates is a losing game, and what LLM citation tracking actually reveals about your brand.

Expert Insights SEO

How Claude and SEMrush Power a Modern SEO Content Workflow

Steven Coufal walks through the exact workflow he uses to combine Claude, SEMrush, and Ahrefs into a content production system that compresses day-long research sprints into hours while producing output that is genuinely competitive and unique.

Expert Insights SEO

Stop Chasing Google Updates: Why a User-First SEO Strategy Wins

Steven Coufal explains why obsessing over Google algorithm updates is a recipe for professional burnout, how an SEO consultant helped him shift to a user-first strategy, and why building for users instead of algorithms is the only approach that survives the fracturing search landscape.

David Bernal Raspall

David Bernal Raspall

David is an enterprise architect and Apple technology educator with extensive experience in IT ecosystems and B2B software solutions.

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The best SEO tools for SMBs
Best For SEO

The best SEO tools for SMBs

A curated selection of the best SEO tools for small and medium businesses. We evaluated ease of use, keyword databases, reporting depth, and pricing across the top platforms.

Chema Carvajal

Chema Carvajal

Chema is an IT industry analyst and technology expert with a passion for covering enterprise software trends and digital transformation.

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Cristian Gonzalez Guasch

Cristian Gonzalez Guasch

Cristian is a seasoned digital growth strategist with 15 years of experience driving B2B marketing initiatives for global technology companies including Microsoft and StubHub.

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Martin Brinkmann

Martin Brinkmann

Martin is a veteran IT professional and the founder of Ghacks, bringing decades of expertise in enterprise software, cybersecurity, and IT infrastructure.

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Recent Posts

Expert Insights SEO

Tracking AI Search Citations: What SEMrush Reveals About LLM Visibility

Steven Coufal explains how SEMrush's AI citation tracking uncovered surprising visibility gaps -- from competitors ranking via LinkedIn posts to outdated doctor profiles being cited by ChatGPT -- and why fewer clicks from AI search might actually be worth more.

Steven Coufal
Featuring Steven Coufal

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