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Local SEO is the strangest corner of the search industry: the things that move the ranking needle for a plumber in Leeds have almost nothing in common with what moves it for a SaaS company in San Francisco. Our team ran the same four test businesses through ten platforms over five weeks, watching which treat proximity as first-class.
Written by Renata EschilettiAfter running the same set of brand and category prompts through ten answer engine optimization tools, the finding that stuck with our team was how few of them actually check a real AI interface. Most infer your visibility from SERP features and autocomplete data, then call it answer engine coverage. The handful that open ChatGPT, Perplexity, and Gemini and read the response are doing a different job entirely.
Written by Raul del Cuadro
Steven Coufal has spent over 15 years scaling organic growth from compliance content to international SEO empires to AI-powered workflows. He breaks down how Claude and SEMrush are replacing day-long research sprints, why chasing Google updates is a losing game, and what LLM citation tracking actually reveals about your brand.
